Frank toskan mac biography definition

C was waaay ahead of its time, tapping into a culture completely foreign to the stalwart beauty brands lining store shelves when it launched in In Part 1 of this two-part special, Jill and Carlene recall the M. C beauty products that helped form their youths hands up if you wore Twig Lipstick! And finally, the origin story on how Frank Toskan came to compose early M.

C prototypes using nothing more than craft store supplies in his Toronto kitchen. By October 31, Watch for Part 2 dropping in your feeds tomorrow!

Frank toskan mac biography definition

Editorial Stories. Trending Products. Calma Kids T-Shirt. Related Articles. Our Shows. ISSN Los Angeles Times. Retrieved 23 May MAC Australia. Retrieved 7 November S2CID Cancels Rodarte Line". New York. British Vogue. Retrieved 17 July La Prensa San Diego. IF Magazine. Retrieved 13 December Retrieved 28 December Retrieved 20 March MAC started out of necessity.

I was doing hair and makeup photography and I couldn't find the right equipment to work with. At the time brushes made out of natural bristles, which are much better vehicles to pick up powder, were almost impossible to come by. So I bought paintbrushes from art supply stores and cut and shaped them to fit my application needs. There weren't a lot of product that gave a saturated color that showed up vibrantly in photographs either.

So I started experimenting. I'm a control freak; I wanted to control the entire process. Our first product was a non-reflective matte lipstick -- the first lipstick ever that looked on the lips like it did in the tube, no shine and no distortion. The result reproduced well in my photographs. Soon I was designing brushes, lipsticks, and powders and selling them to makeup artists like Debi Mazar, who was working with Madonna and others at the cutting edge of fashion, hair and makeup.

They not only frank toskan mac biography definition the products, but gave me candid feedback and great ideas. It's not often that you can test your products with industry leaders -- it was a proactive way of ensuring their quality. I wasn't thinking of this as a large business at first -- I saw my market as my colleagues in film, TV, and print, in Toronto, New York and London.

But as it turned out, models wanted to buy what was being used on them. Spice lip liner was used on Linda Evangelista for a shoot and she loved it, so she called me and asked me to send it to her. She mentioned the brand in an interview and then all of a sudden everyone wanted it. Madonna wanted a red mouth that she wouldn't have to re-apply mid-show, so she wore our Russian Red lipstick for her Blond Ambition album cover and tour.

When she mentioned MAC in an interview, other celebrities started calling and asking for more products. We opened our first store in Toronto inon the corner of Carlton and Parliament. It wasn't a retail shop; it serviced professionals, providing them with ongoing education on how to apply the makeup, as well as a library and a place where they could leave their portfolios and talk to their colleagues about products and ideas.

If someone needed a gallon of glitter powder for a photo shoot for 30 people, they knew where they could find it. Our success took us by surprise; we were just working day by day. In the beginning, our core team was my brother-in-law, Victor Casale, who was our chief chemist, and my sister, Julie Toskan-Casale who with my partner Frank Angelo took care of marketing.

My mom pitched in a lot too. Other than a CEO who served as a financial person and makeup artists and the manufacturers, that was it. Bydemand had grown to the point that we couldn't keep up anymore, certainly not working in my kitchen. Several big retailers offered to partner with us, but we knew that if we were going to maintain our integrity we had to stay in control of every aspect of the business, from the product manufacturing to its packaging to the sales.

We didn't want anyone else to come between our vision and our product. We were careful in choosing retailers that allowed us the freedom to maintain our image and culture; we didn't want to have to change who we were. I also pitched in working alongside MAC associates at the counter doing sales and makeup from morning to night.

We continued to out perform all other brands in the store and it was hard to keep the product in stock. We opened our first stand-alone retail store in at Christopher and Gay Street in NY, which was a very gay area. C was waaay ahead of its time, tapping into a culture completely foreign to the stalwart beauty brands lining store shelves when it launched in In Part 1 of this two-part special, Jill and Carlene recall the M.

C beauty products that helped form their youths hands up if you wore Twig Lipstick! And finally, the origin story on how Frank Toskan came to compose early M. C prototypes using nothing more than craft store supplies in his Toronto kitchen.